Marketing Strategy Term Paper Example | Topics and Well Written Essays - 4250 words

Marketing Strategy - Term Paper Example This will help the company in bringing together all the basics of marketing for the purpose of ensuring that the objective of the promotion; that is entering a new market of the new innovation is achieved. Introduction The first iMac was the earliest legacy-free PC. The original iMac was the first ever Macintosh computer not to have the FDD and to be fitted with a USB port. All the Macs have consequently fitted it. Through the USB port, we find that the makers of hardware could produce items that compatible with both the Macs and the x86. Initially, the users of Macintosh were forced to look for particular hardware, like the mice and keyboards that were specially designed for the ‘old world’ the exclusive ADB interface and modems together with printers with the LocalTalk ports of the Mac. Only a small number of the models from particular producers or companies came with these interfaces, and usually and often went at a premium price. Being cross-platform, we find that th e USB has enabled the users of Macintosh to choose from a large variety of devices that are promoted for Wintel PC platform, like storage devices, mice, canners, USB flash drives and hubs. As the USB was slower compared to many ports present at the time like the SCSI, iBooks, and the unmodified iMacs were seriously crippled until sufficient replacements like the USB 2.0 and FireWire were standardized. However, after iMac, the company continued removing the older floppy drives together with peripheral interfaces from its remaining product line (Carroll, 2011). Borrowing from the 20th Anniversary Macintosh of 1997, the different iMacs designs that are LCD-based maintained the all-in-one idea first envisaged in the original Macintosh computer of the company. Nevertheless, the successful iMac enabled the company to continue with its targeting of the Power Macintosh line at the market’s high-end. This prefigured the same concept in the notebook market when the iBook that looks lik e the iMac was launched in the year 1999. However, since then, Apple has maintained this concept of consumer differentiation against the professional product lines (Sculley, 2009). The focus of the company on design has enabled all of its consequent products to establish a distinct identity. The company avoided the use of the beige colors that were pervading the industry at that time. Apple would later shift from the multihued designs of the late 1990s and the early 2000s. However, the later part of the twenty first century’s first decade saw the company applying the anodized aluminum and black, white, and the clear polycarbonate plastics. Several PCs currently, are more design-conscious compared to the period before the introduction of the iMac, with the multi-shaded schemes of design being widespread, and some laptops together with desktops present in multicolored, and decorative or pretty patterns (Frank, 2010, p52). The campaign is to be carried out in the United States a nd in countries all over the world. The time frame for theses objectives to be achieved will be twenty four months. As the company works towards the introduction of upgraded and newer products, adjustments and refinements may need to be undertaken. However, the most important thing is maintaining consistency. Moreover, since both objectives are based on one another, the company should primarily focus on putting emphasis or stress on the extensibility message in attempting to speed understanding to the idea or concept of digital lifestyle

History of the Vietnam Wars Essay Example | Topics and Well Written Essays - 1500 words

History of the Vietnam Wars - Essay Example eneva, in which Laos, Cambodia, and Vietnam received their independence and Vietnam was temporarily divided between an anti-Communist South and a Communist North. In 1956, South Vietnam, with American backing, refused to hold the unification elections† (Learn about the Vietnam War, 2010). It is difficult to understand what the French and the Americans tried to achieve. If they felt they could impose their might through superior military prowess, they had difficult time proving it in the marshy soil of tropical Vietnam. In the first place, the military preparation was nothing short of disaster. The huge pile of weapons stocked by the French and the Americans was of little avail to the Vietnamese. The weapons only served to aggravate or spoil things for the French and the Americans by adverse reactions from their own homelands. Nothing much is known about adverse public reaction to the Indo-China war in France. The protests were largely muted and it was left to the politicians to take action as they deemed fit. The French defeat in Dien Bien Phu was a substantial eye-opener to the French government and they did not waste time in tactfully concluding the war with a peace conference in Geneva. The Americans were, however, more noisy. In the United States, opposition to the war was vociferous. As the years progressed, the media was pregnant with news of public protests and atrocities committed on American soldiers. Politically, both President Johnson and President Nixon faced angry crowds swearing by anti-war statements. The American Presidents were sensitive to adverse political decisions and had no idea the chaotic situation at home might cause in the present or in the future. In the latter years of President Nixon, he was too caught up with the Watergate scandal to think clearly on issues with regard to Vietnam. His frustrations compounded issues and the failure of the Americans in the Vietnam was the result of political wrangles that only added to the