Compare the ways in which Larkin Essay Example for Free

Compare the ways in which Larkin Essay Compare the ways in which Larkin and Abse create a sense of place in their poems. In your response you must include detailed critical discussion of at least two of Larkin’s poems. Throughout the anthology ‘The Whitsun Weddings’, Larkin’s presents both himself and the narrators he uses as generally detached from places and shows he doesn’t feel emotionally attached to places traditionally considered sentimental, such as his parents’ house, as shown in ‘Home is So Sad’. Larkin also presents a dislike for urbanisation and industrialism, and finds comfort in unfamiliar places, â€Å"strangeness made sense†. In direct contrast, in ‘Last Visit to 198 Cathedral Road†, Abse is shown to be emotionally overcome by his attachment to his parent’s house, and this sense of attachment can be shown throughout his poems, as he constantly shows his sentiment towards Wales and his hometown of Ogmore in particular. A sense of place is perhaps best shown by Larkin in his poem ‘Here’. In this poem, he creates a juxtaposition of country and cities, and through his language suggests that country is preferable. He uses words such as â€Å"cheap†, â€Å"grim† and â€Å"raw† to suggest he finds industrialism undesirable, and also suggests that the people are of a lower class and to be looked down on; â€Å"a cut-price crowd, urban yet simple†. The surging momentum of the poem’s opening lines imitates the swerving motion of the train, which reinforces Larkin’s views towards modernism, as the repetition of the verb â€Å"swerving† suggests an unpleasant sensation. In the third stanza, he creates a sense of city through description, â€Å"tattoo-shops, consulates, grim head-scarfed wives†, and chooses to show images with traditionally negative connotations, for example tattoos, to highlight his dislike for cities. The random acquisitiveness of the shoppers who converge makes them indistinguishable from the crowds in any other urban areas, suggesting the cities can be depersonalising. As may be expected of Larkin, he shows a disliking for consumerism, â€Å"cheap suits†, as a critic remarked ‘Larkin’s presentation of the growth of consumer culture evinces nostalgia for the innocence of the past’. Although for Larkin the countryside is depicted as â€Å"gold† and â€Å"shining†, as the train draws further from the country he begins to describe it with more negative words. Phrases such as â€Å"Isolate villages† and â€Å"unfenced existence† creates a semantic field that suggests isolation, which Larkin furthers by saying â€Å"loneliness clarifies†, suggesting that the space in the country allows for loneliness and neglect, as the people there are described as leading â€Å"removed lives†, whilst the â€Å"cluster† and â€Å"crowds† of the cities leave no space to feel alone. Larkin’s views on urbanisation are seen in other works of movement poets, who were â€Å"antimodernist†, therefore it could be argued that his views stem from the Movement. However, from a psychoanalytic viewpoint, Larkin’s attitudes could be due to the influence of growing up under the hardships of the postwar era, and the seemingly limitless freedoms of urbanisation didn’t conform to his traditional views. Acting as a direct juxtaposition to Larkin, Abse suggests he finds security and comfort in cities, as shown by the underlying feeling of attachment in his poem â€Å"Leaving Cardiff†. By never using place names, Larkin seemingly heightens his sense of place by allowing the reader to attach the industrial description to any town, whilst Abse could be argued to limit himself by through naming showing his poem to be about â€Å"Cardiff†. However, it could also be argued this demonstrates his attachment, as for Larkin the place is unimportant but it’s crucial for Abse. Abse’s language in ‘Leaving Cradiff’ creates a semantic field of lowness through images such as â€Å"slack hammocks† and â€Å"sea-birds drop†, which reflects his sadness at leaving home. Whilst Larkin shows no sentimentality towards home, Abse’s â€Å"eyes, like spaces, fill†, showing the extent of his attachment. The low mood of the poem is furthered by words such as â€Å"derelictions† and â€Å"the furthest star†. Interestingly, whilst Larkin amidst his isolation from place never suggests that place can affect people, Abse alludes to the opposite by saying â€Å"not for one second†¦can I be the same man†, which suggests some of who he is comes from his hometown. Through images such as these, Abse creates a sense of place in a different way to Larkin, as he uses little description but suggests the idea of belonging to a place, which the reader can see throughout the poem. Both poets write about returning to their parent’s homes after their deaths, allowing for a direct comparison between their descriptions and sense of attachment shown. In his poem ‘Home is so Sad’, there is a sense of discomfort, which suggests Larkin is never at ease even in his â€Å"home†. In contrast, Abse is shown to find comfort in his â€Å"last visit†. Larkin’s phrases such as â€Å"the last to go†, â€Å"withers† and â€Å"no heart† semantically suggests this lack of attachment. However in contrast to his ideas show in Here, â€Å"bereft of anyone to please† suggests that people can be shaped by a place, but Larkin simply isn’t. It is often remarked that Larkin was deeply affected by his parent’s unhappy marriage and that this influenced his decision not to get married, and this â€Å"unspent and boring youth† as Larkin once remarked is reflected in the line â€Å"a joyous shot at how things ought to be, long fallen wide†. It could thus be argued that Larkin lack of attachment comes from his personal experiences in the house, rather than a lack of sentimentality towards all places. Through listing objects, â€Å"the pictures†¦the cutlery†¦that vase† and never mentioning his parents Larkin completes the presentation of detachment from his â€Å"home†. Contrastingly, Abse repeatedly mentions his parents, â€Å"my father’s armchair†¦ so much dust, mother! † which suggests attachment as he attaches people to the place. â€Å"Dying room, rather† is a rather cynical tone for Larkin and could be used to demonstrate his attachment, as it clearly exemplifies his upset. Similarly, his personification of the objects, â€Å"the vase that yawned†¦the four-legged table in a fright† could be used to show this attachment, as he feels a need to personify to inanimate objects to give the â€Å"living room† the sense of life it always had to him. The literal and metaphorical â€Å"return to the dark† suggests the extent of his attachment to what was presumably his childhood home. The final line of the last stanza, through which he creates a sense of eerie quiet, â€Å"when the silence calmed, became profound† suggests he wants to replace the silence, as the stillness isn’t comforting, whereas Larkin often finds comfort in solitude and silence. Interestingly, Larkin successfully creates a sense of place in ‘the importance of elsewhere’ which is about Ireland and therefore not his home, which reinforces his lack of attachment and his uneasiness at home. After stating â€Å"Lonely in Ireland, since it was not home† Larkin continues to suggest he feels â€Å"welcome† whilst away as he and the country â€Å"were in touch†. He uses similar descriptions to in ‘Here’, still describing the countryside as preferable to cities, but the clear use of the pronoun â€Å"their† still suggests a detachment, as it becomes ‘him and them’. In the last stanza, Larkin alludes to understanding the effect of place on people, as says â€Å"here no elsewhere underwrites my existence†, which suggests that people can be heavily influenced by place. Through this, he creates a sense of place by allowing the reader to understand the place which ‘underwrites their existence†, which reinforces the idea that poetry is about reader-response, as I.A. Richards once said. In conclusion, the stark difference between the sense of place created in Larkin and Abse’s poetry is the sense of attachment. Whilst Larkin is detached, Abse feels sentimentally specifically towards his hometown and country. However, it could be argued that sense of sadness created by each poet stems from different reasoning, as Abse is sad due to his attachment to a place, whilst Larkin is generally detached from both place and people.

Innovation and creativity evaluation of Apple Corporation Essay Example for Free

Innovation and creativity evaluation of Apple Corporation Essay Economic growth and development of any country depends upon a well-knit financial system. Financial system comprises, a set of sub-systems of financial institutions financial markets, financial instruments and services which help in the formation of capital. Thus a financial system provides a mechanism by which savings are transformed into investments and it can be said that financial system play an significant role in economic growth of the country by mobilizing surplus funds and utilizing them effectively for productive purpose. The financial system is characterized by the presence of integrated, organized and regulated financial markets, and institutions that meet the short term and long term financial needs of both the household and corporate sector. Both financial markets and financial institutions play an important role in the financial system by rendering various financial services to the community. They operate in close combination with each other. Financial System The word system, in the term financial system, implies a set of complex and closely connected or interlined institutions, agents, practices, markets, transactions, claims, and liabilities in the economy. The financial system is concerned about money, credit and finance-the three terms are intimately related yet are somewhat different from each other. Indian financial system consists of financial market, financial instruments and financial intermediation Role/ Functions of Financial System: A financial system performs the following functions: * It serves as a link between savers and investors. It helps in utilizing the mobilized savings of scattered savers in more efficient and effective manner. It channelises flow of saving into productive investment. * It assists in the selection of the projects to be financed and also reviews the performance of such projects periodically. * It provides payment mechanism for exchange of goods and services. * It provides a mechanism for the transfer of resources across geographic boundaries. It provides a   mechanism for managing and controlling the risk involved in mobilizing savings and allocating credit. * It promotes the process of capital formation by bringing together the supply of saving and the demand for investible funds. * It helps in lowering the cost of transaction and increase returns. Reduce cost motives people to save more. * It provides you detailed information to the operators/ players in the market such as individuals, business houses, Governments etc. Components/ Constituents of Indian Financial system: The following are the four main components of Indian Financial system 1. Financial institutions 2. Financial Markets 3. Financial Instruments/Assets/Securities 4. Financial Services. Financial institutions: Financial institutions are the intermediaries who facilitates smooth functioning of the financial system by making investors and borrowers meet. They mobilize savings of the surplus units and allocate them in productive activities promising a better rate of return. Financial institutions also provide services to entities seeking advises on various issues ranging from restructuring to diversification plans. They provide whole range of services to the entities who want to raise funds from the markets elsewhere. Financial institutions act as financial intermediaries because they act as middlemen between savers and borrowers. Were these financial institutions may be of Banking or Non-Banking institutions. Financial Markets: Finance is a prerequisite for modern business and financial institutions play a vital role in economic system. Its through financial markets the financial system of an economy works. The main functions of financial markets are. To facilitate creation and allocation of credit and liquidity; 2. to serve as intermediaries for mobilization of savings; 3. to assist process of balanced economic growth; 4. to provide financial convenience Financial Instruments Another important constituent of financial system is financial instruments. They represent a claim against the future income and wealth of others. It will be a claim against a person or an institutions, for the payment of the some of the money at a specified future date. Financial Services: Efficiency of emerging financial system largely depends upon the quality and variety of financial services provided by financial intermediaries. The term financial services can be defined as activites, benefits and satisfaction connected with sale of money, that offers to users and customers, financial related value. Pre-reforms Phase Until the early 1990s, the role of the financial system in India was primarily restricted to the function of channeling resources from the surplus to deficit sectors. Whereas the financial system performed this role reasonably well, its operations came to be marked by some serious deficiencies over the years. The banking sector suffered from lack of competition, low capital base, low Productivity and high intermediation cost. After the nationalization of large banks in 1969 and 1980, the Government-owned banks dominated the banking sector. The role of technology was minimal and the quality of service was not given adequate importance. Banks also did not follow proper risk management systems and the prudential standards were weak. All these resulted in poor asset quality and low profitability. Among non-banking financial intermediaries, development finance institutions (DFIs) operated in an over-protected environment with most of the funding coming from assured sources at concessional terms. In the insurance sector, there was little competition. The mutual fund industry also suffered from lack of competition and was dominated for long by one institution, viz. , the Unit Trust of India. Non-banking financial companies (NBFCs) grew rapidly, but there was no regulation of their asset side. Financial markets were characterized by control over pricing of financial assets, barriers to entry, high transaction costs and restrictions on movement of funds/participants between the market segments. This apart from inhibiting the development of the markets also affected their efficiency. Financial Sector Reforms in India It was in this backdrop that wide-ranging financial sector reforms in India were introduced as an integral part of the economic reforms initiated in the early 1990s with a view to improving the macroeconomic performance of the economy. The reforms in the financial sector focused on creating efficient and stable financial institutions and markets. The approach to financial sector reforms in India was one of gradual and non-disruptive progress through a consultative process. The Reserve Bank has been consistently working towards setting an enabling regulatory framework with prompt and effective supervision, development of technological and institutional infrastructure, as well as changing the interface with the market participants through a consultative process. Persistent efforts have been made towards adoption of international benchmarks as appropriate to Indian conditions. While certain changes in the legal infrastructure are yet to be effected, the developments so far have brought the Indian financial system closer to global standards. The reform of the interest regime constitutes an integral part of the financial sector reform. With the onset of financial sector reforms, the interest rate regime has been largely deregulated with a view towards better price discovery and efficient resource allocation. Initially, steps were taken to develop the domestic money market and freeing of the money market rates. The interest rates offered on Government securities were progressively raised so that the Government borrowing could be carried out at market-related rates. In respect of banks, a major effort was undertaken to simplify the administered structure of interest rates. Banks now have sufficient flexibility to decide their deposit and lending rate structures and manage their assets and liabilities accordingly. At present, apart from savings account and NRE deposit on the deposit side and export credit and small loans on the lending side, all other interest rates are deregulated. Indian banking system operated for a long time with high reserve requirements both in the form of Cash Reserve Ratio (CRR) and Statutory Liquidity Ratio (SLR). This was a consequence of the high fiscal deficit and a high degree of monetisation of fiscal deficit. The efforts in the recent period have been to lower both the CRR and SLR. The statutory minimum of 25 per cent for SLR has already been reached, and while the Reserve Bank continues to pursue its medium-term objective of reducing the CRR to the statutory minimum level of 3. 0 per cent, the CRR of SCBs is currently placed at 5. 0 per cent of NDTL. As part of the reforms programme, due attention has been given to diversification of ownership leading to greater market accountability and improved efficiency. Initially, there was infusion of capital by the Government in public sector banks, which was followed by expanding the capital base with equity participation by the private investors. This was followed by a reduction in the Government shareholding in public sector banks to 51 per cent. Consequently, the share of the public sector banks in the aggregate assets of the banking sector has come down from 90 per cent in 1991 to around 75 per cent in2004. With a view to enhancing efficiency and productivity through competition, guidelines were laid down for establishment of new banks in the private sector and the foreign banks have been allowed more liberal entry. Since 1993, twelve new private sector banks have been set up. As a major step towards enhancing competition in the banking sector, foreign direct investment in the private sector banks is now allowed up to 74 per cent, subject to conformity with the guidelines issued from time to time. Conclusion: The Indian financial system has undergone structural transformation over the past decade. The financial sector has acquired strength, efficiency and stability by the combined effect of competition, regulatory measures, and policy environment. While competition, consolidation and convergence have been recognized as the key drivers of the banking sector in the coming years

Company and market analysis of Nokia

Company and market analysis of Nokia Nokia Corporation has been known well as the worlds No.1 manufacturer of mobile phones. The head-quarter of Nokia Corporation is located in Finland and it is quite active in electronic industry. It is organized well by some key executives. Olli-Pekka Kallasvuo is the current president and CEO of the company. Timo Ihamuotila is the CFO. Mary T.Mcdowell is Executive VP. Isabel Marey-Semper and Keijo Suila are the directors. Dame Majorie Scardino is the director and vice chairman as well. According to Nokia official website (2010), the company is under function by an amount of 123553 employees at the end of 2009.In 2009, Nokias net sales were 41.0 billion, with a reported operating profit of EUR 1.2 billion. Nokias products are so famous and can even complete with the worlds other top rank mobile manufacturers such as Motorola, Sony Ericsson and Samsung. Now Nokia is nearly reach the peak of the cell phone market. It is divided into four major segments which are Devices, Services, market and solutions, and NAVTEQ. Nokia also has a partnership with Munich-based Siemens. The combination of their intelligence in the industry has build up Nokia Siemens Networks and makes them become No.3 player in the wireless networking equipment market and on top of it are Ericsson and Arcatel-Lucent. 2. Company Overview 2.1 History Nokia Corporation is the worlds leading manufacturer of mobile phones, with a worldwide share of 27 percent, surpassing the runner up, Ericsson. Ericsson has a worldwide share of 17 percent. The net sale generated by Nokia Mobile Phone business group is about two-third of their total sales. Nokia Mobile Phone business group is also doing Nokia Networks, which has 30 percent of the net sales. Nokia Networks is the global supplier of infrastructure for mobile, fixed, broadband, and Internet Protocol (IP) networks. Nokia Corporation has generated more than half of its sales in Europe, a quarter in Americas, and 22 percent in Asia-Pacific. The company has been in business for 135 years and has evolved from a concentration in pulp, paper, and other basic industries which focuses on telecommunication. Most importantly, Nokia Corporation focuses on the revolution of telecommunication in the mid-1990 and beyond. Nokia has now become one of telecommunications most profitable companies. From 1988 to 1993, Nokia consumer electronic business was unable to find buyers and nearly lost US$1 billion, which cause Ollila to cut 45 percent of the workforce, shuttered plants, and centralized operations. Ollila has been successfully by bringing innovative products into the market. This gave Nokia an advantage over cell phone research and development with the Acquisition of the United Kingdom Technophone Ltd. The company started selling the cell phone for US$57 million. Ollilas occupation has brought Nokia success and global recognition. The sale of the company doubled from 15.5 billion in 1991 to 36.8 billion in 1995. The outcome rebounded from a net loss of 723 million in 1992 to 2.2 million profit in 1995.Nokias capitalization multiplied ten times from 1991 to 1994. In the late 1995, Nokia suf fered a temporary setback due to the shortage of chips for its cell phone. The production cost has gone up and lost most of the profit. With this, Nokia was slightly ahead of the market, particularly in North America. Not long after the incident, a rivalry, called Motorola, appeared with greater quantity of phones but sadly their sales and technology was very slow. Due to that situation, Nokia rise to the top position. In 1997, the 6100 series was introduced and became popular because of its small size. Soon after that, the 6100 series went worldwide and sold nearly 41 million phones in 1998. Besides that, Nokia has begun pursuing aggressively on the mobile internet sector. They have produced Nokia 9000Communicator, which is only for business use, as well as surfing the internet. Nokia 8110 mobile phone can also surf the internet. In the end of 1990s, Nokia has already ascended to the top position of the wireless world. This trend has continued into the 21st century and has increased the production of new cell phones with wireless and internet technology. Nokia has now become a formidable competitor to other phone company. Nevertheless, Nokia spend US$2 billion a year on research and development and to continue to produce new innovative products which concentrates on various standards. . 2.2 Nokias Product Nokia came out with mobile and slowly developed from a big bulky phone into a smaller compatible hand phone. Just like what we know, the Nokia brand produce the mobile phone for people to have an easier life. In 1982, Nokia have its 1st phone on market that is Mobira Senator. In 2007, The 1st N series phone with Xenon flash have been produced, N82. As time goes by, Nokia changes by not using antenna, and by attaching camera to its specifications. Nokia has come out with an application call the OVI services this can help Nokia users to connect to the internet via your hand phone to ease the users from having the trouble of driving or finding an operation centre. Beside that, Nokia also provide the service such as the Come with Music, My Nokia and Nokia Messaging. Below in the picture you can see that Nokia hand phones are fully developed. Nokia has simplified their product into different categories. This category has been divided into series such as C, X, E, N, and S. C stands for voice-centric handsets. X stands for entertainment. E stands for business focused. N stands for high-end. S stands for limited editions. Nokia implants different functions on different series of its product in order to make its product line clear to make sure the customers can purchase its products with the functions they needed. Nokia N900 is one of the specific products among Nokia products. It is also the current best Nokia phone. It has slide sliding QWERTY keyboard design which can hardly be found on other Nokia product. It has all the essential functions implanted inside thus having other high technological functions as well such as WLAN, accelerometer and proximity sensor, high pixel camera with auto focus, and Maemo 5 operation system which makes it powerful enough as a mini computer in the mobile world. 2.2.1 Nokia latest Product The picture above is Nokia N90. Nokia N900 is the current best phone among Nokia products. It has obtained all the necessary function for a mobile phone yet it obtained other superior function as well. It has a 3.5 inches screen with accelerometer sensor. It has a full QWERTY keyboard too. Unlike other normal phone, it has included 32GB internal memory which is the largest capacity for the mean time. It also obtains a 5 megapixel camera branded by Carl Zeiss optics. All of these make it become an unbeatable opponent in mobile market but these are not the main focus on Nokia N900. The highlight of this phone is its superior performance of its function. It has included one and only operation system in the current cell phone market which is Maemo 5. With the support of this operation system, it has been called as mini laptop because its function can even complete with a laptop. 2.3 Nokia Sales Table 1- The market sales in year 2009 and 2010 Source: Gartner The Table 1 shows the Worldwide Mobile Device Sales to End Users in 2009 and 2010. As we can see from the table above, Nokia is the one with highest market share among other company. Nokia Corporation is doing well in their business. Nokia are one of the famous and popular Companies to everyone. The total sale units show in 2009, 286,122.3 and the units that Nokia sold in 2009 are 105,413.4 which are 36.8% of the market share at that time. For this year 2010, total sales in market of all the company is 325,556.8 and Nokia total units sales are 111,473.8 which are much more than previous year but the market share decrease. Form this we can know that there are more users need mobile phone. Although that market share of Nokia decrease in year 2010 but it still stay on the top 1.Nokia can stay on the top of sales in their product , this can show how Nokia did well in satisfy the customer needs and wants. After Nokia, Samsung is the one on the second place. It has 19.3% of market sharing in 2009 and 20.1% in 2010. Samsung will become the most effective competitor if this situation continues. Other than Samsung, there have more Nokias competitors; there are LG, Research in Motion, Sony Ericsson, Motorola, Apple, HTC, ZTE, GFive, and other so on. 2.4 Competitor Direct Competitor Comparison NOK ERIC MOT PVT1 Industry Market Cap: 36.94B 33.72B 19.56B N/A 54.73M Employees: 129,746 87,413 53,000 N/A 372.00 Qtrly Rev Growth : 0.90% -8.00% -1.50% N/A 10.20% Revenue: 53.68B 27.96B 21.63B 95.89B1 138.63M Gross Margin : 32.51% 37.16% 35.47% N/A 40.35% Operating Margin : 6.92% 11.12% 5.23% N/A 6.96% Net Income : 1.25B 603.23M 385.00M 4.37B1 N/A EPS : 0.34 0.19 0.17 N/A 0.06 P/E : 29.55 56.42 50.79 N/A 14.65 PEG (5 yr expected): N/A N/A N/A N/A N/A P/S : 0.69 1.21 0.90 N/A 0.72 Table 2- Direct Competitor Comparison ERIC = LM Ericsson Telephone Co. MOT = Motorola Inc. Pvt1 = Samsung Electronics Co., Ltd. Industry = Communication Equipment Source: HOOVERS As you can see in the table above, Nokia has the highest in Market Capital with 36.94 billion compared with Ericsson, Motorola, and Samsung. It is clearly shown that Nokia is the highest so far, as profitable as it seems the number of employees also exceeds the expectation of that company. With 129,746 employees Nokia seems to be making quite a profitable income and with more employees comes greater expectation of a company. Though some handsets value as more than fashion accessories, it has come too succumbed that it still fuels the market growth. The Three Top Nokia Competitors consist of LM Ericsson which is located at Stockholm, Sweden, Motorola Inc located at Schaumburg, IL and Samsung Electronics Co., Ltd at Seoul, South Korea is very competitive about finding customers. To boost sales, Nokia will have to come up with a way of finding what specification suits the needs of the customers. Nokia will have to go all out to find and battle other competition in order to gain attention and attraction. Nokia competitive advantage would be mobility workforce of the company and with this advantage comes increase market share and revenue growth. Choosing what is necessary is essential in building a company and brand name, without this Nokia is bound to be doom. Next is the LM Ericsson telecommunications, is placed second in the table above due to lack of network equipment supplier. Most probably, LM Ericsson is placed second because of lack of resources and employees. Without the proper tools LM Ericsson is lead to believe that Noki a is a formidable opponent. Compared to Motorola, LM Ericsson is very much ahead of them, the gross margin of LM Ericsson is higher by 1.69% compared to Motorola and 4.65% to Nokia. This makes LM Ericsson the lead in gross margin. Seeing that Samsung Electronics Co., Ltd is not benefitting this is due to lack of planning. They are operating in a Market that is dominated by companies which are better. Samsung Electronics Co., Ltd has the highest net income and revenue compared to Nokia, Motorola, and Ericsson. Nokia can be expanded through advertising and on websites. A comparison shows that Nokia is still the leading handset company up to date. With Quarterly Revenue Growth of 0.90% Nokia is bound to soar in markets. Technology like Nokia nowadays can help users to interact smoothly with each other. Not to mention, Nokia has come up with plans to increased sales by putting software and different technology into handsets. Now from a simple touch of a button users can locate when and where they want to go. Conclusion, with flexibility and improved productivity Nokia will have a competitive advantage in markets. 2.5 Nokias Aim and Goal According to Nokia Webpage (2010), the aim of Nokia Company is providing innovative, high quality products and services which help people connect with each other. They want their product to be used at every kind of people which include people have problem to use the normal hand phone. Nokia has been studying environmental aspects of design for more than 10years and they are working to continuously improve the sustainability of all their products and services. They are making their products for people easier to live sustainable lifestyle. 3. Situation of Nokia Company Nokia Company Nokia, as a one of the worlds largest telecommunications equipment manufactorersIn telecommunication industry, nokia brand are famous and become a leading brand being in markets and business that has expanded greatly in every area to fulfill the customers needs. Nokia produces mobile and other telecomunications equiqment for applications even for every main market and protocal which also include the GSM, CDMA ans WCDMA. Strength According to the Nokia, the strength of Nokia Company is the strong brand name they have. Nokia release their products with more advantages than other because of the strong name brand that acceptable, reliable and trustable for customers. Nokia also have a wide network of promotion and selling their product which make Nokia stronger than the other telecommunication company. Nokia Company has the group such as high quality and professional teams in the Human Resource Development Department which make the Nokia Company have a strong backed. Nokias product are user friendly and contain all the accessories satisfy their customer, this is one of the reason that make Nokia become No.1 selling mobile phones in the world. Their products are also affordable for all class of people. Weakness Nokia Company is a successful company on the world but it still has some weakness. The weakness like the products price that offered by the company. Although most of their products are high quality and user friendly but the price is not. Some of the Nokias products are cannot afforded by some lower class of the society people. These led those products hard to sell and make the market of those product fail at the end. Opportunity Nokia opportunity is to expand their business all around the world. With Nokia Companys strength, which have a wide network of sale and promotion, features and different price range for different people, make its have the advantages more than the competitors. As an example, Nokia use to improve the equipment and knowledge of the phone to make a better product, so that can increase the customers attraction. By doing this, it can attraction new customers and purchase phone under the Nokia brand name. Other than that, Nokia also use the innovation to recreate their products. They offer what other competitors have offer to their customer and this make the Nokia have own style. At the same time, Nokia also target right customer at the right time, for an example, Telecom penetration in India is take action when the level of the living standard in India has increased. They also can afford to buy a phone as well, so this make Nokia have opportunity to expand their business as wide as possibl e. Threats Nokia, been as the top sales among the other competitors. The ranking of it remain at top until today and Nokia need to maintain its position as a market leader. The threats that Nokia facing may be something like offer new features, style and type of product and services. Because of the competition around, Nokia need to make strategies to overcome those problems in present and future. For an example, Once the WLL network growing demand, the sales of Nokia will drop. This is why Nokia provides many less CDMA phone as they can to customer. Critical issue Programmed and Market Threats Programmed threats can definitely cause significant damage. The personal information of Nokia can be copied and get sent to any rival companies, confidential information can also be modified, and the configuration can be reset to allow subsequent unauthorized access, leaving an open entry to all intruders. The services provided by Nokia can be extended but the clients will start to worry about the Nokia Company and will start questioning the Companys security to safe guard their personal information. Nokia would have to face consequences if their system is used as strategic launch points for broader distribution of programmed threat software. In addition, Nokia Company has a low popularity of Symbian Operating System. Most of the rivalry such as Samsung, Sony Ericsson, Apple and Motorola are now using the new the Google Android Operating System, which is better than Symbian Operating System. The Apple Company is taking up shares from the Nokia Company and their IPhone is the most pop ular mobile devices all over the world. There are now new entrants are entering the market following Apple such as Dell, Google, and Acer. In 2009, Nokia Company now owns 36.4% of the market, and Samsung is the second runner-up with 19.5% of the market. Motorola and Sony Ericsson may now be an annoyance to the other two companies but it will change soon. Nokia isnt expected to solve its problem anytime soon. For year, Nokia has been confident with its Symbian System and didnt explore the system because there wasnt much competition. During that time, Apples experts have been coming up with ideas and they have come up with Googles Android OS which got Nokias Symbian caught in a shocked. On the other hand, Nokia responded by having their cell phone market share increased from 35-40%. Samsung and Motorola have been chipping away at their competitors market share and are delivering phones to consumers at a reasonable price. Low-Cost threats and New Rivals There are also some issues with the cost of the company. Nokia Company has been concentrating on their traditional competitors such as Motorola, Sony Ericsson, Samsung, and Siemens. Nokia Company has been focusing on how to compete with their competitors through mobile phones, market shares, and technology, that they allowed other low-cost company to be successful and has entered the market steadily. The low-cost company that has been successful is the Chinese low-cost competitor Huawei, whose company is now the leader in fixed-line networks, mobile-telecommunication networks, and Internet. Then another company, known as the Vizio, a little LCD TV supplier that took lead in the premium brand for five years and became the North American market leader in large-format TVs. These low-cost companies built their name and momentum slowly and in a smart way by paying close attention to the market and competing in an undeveloped segment in the market. Competition between low-cost competitors can go unnoticed due to their ranking in the market. With these said, it shows that Nokia Company has been too arrogant and comfortable with their position that they have made a blind spot for themselves. Nokia Company has a slow reaction when they are facing new rivals. (A). Target market The Nokia target market segment consists of specific group of customers like various age groups of people who focuses its marketing efforts. The Nokia target is likely to have two main reasons; the first is to gain profit and secondly is to aim at consumers that need form of communication. For example, it is targeted mostly at consumers with the age of 19-39 years old looking for entertainment. It is to attract them to use this specific brand and to promote itself in the market. Nokia can be described as a means of communication in today technological world. In terms of demographics it can define that Nokia target market apply to marketers commonly use in segmenting markets which also include gender, ethnicity, income, and social class. For example, to attract customers Nokia would have to come out with new ways of improving their cell phones, to add new applications or software to make it unique from its competitors. Not to mention, to gain reputation as a company that manufactures quality and provisionary cell phones. Gender on the other hand is another demographic variable commonly used, for example if Nokia were to aim their products at various age groups they would have to know when, where and how to aim. Thus, results could be astonishing then what seem to be. Ethnicity is a another variable of segmenting markets like Nokia, for example Nokia captures market in Asia hoping to attract buyers and dealers to sell their products and in turn gain status at that. Another is income, it often provides way to divide markets because it strongly influences people product needs. Product like Nokia segmented by income include, cell phones, wireless headset, memory cards and other small parts like battery, cable and installation Cd guide. For social class, consumers tend to be more alike as occupying inferiority or superiority according to their own, thus they are able to move up or down during their lifetime. Psychographics variables of Nokia include personality characteristic, motives and lifestyles, to segment markets. Personality characteristics can be useful for segmentation, like when Nokia is competing with other competitors like Motorola, Samsung, and Sony Ericsson. However, this segmentation can also be very risky, although when appealing to a personality characteristic Nokia also must view opinion from different view. When motives are used, Nokia will probably be divided into different types of categories and likely will be judge by consumers like dealers and buyers. For example, Nokia target from various age groups but mostly aim at 19-39 years old to attract the younger generations into buying their products and hence enjoy growth rate sales as a result. Lastly, behavioral variables for Nokia can be defined as a market according to some feature of consumer behaviors towards it. For example, Nokia can be group into environmentally friendly and will most probably be careful in producing cell phones in the near future due to popular demands. To satisfy the consumers needs Nokia have to be fully aware that setting prices, or even initiate special promotion and distribution activities are very vital in the upbringing of the brand name. For example, a consumer who purchases a cell phone is interested in the specifications or software. Thus, consumers are segmented directly according to their needs and wants. B. Product (Core, Actual and Augmented Products) (Nokia Core Product) As you can see in the picture above, this particular cell phone happens to be a Nokia core product. The design is taken from a famous movie call the Star Wars, this product has many features that are able to solve problems for consumers. For example, if a consumer were to purchase this particular product expects it to be in tip top condition which means brand new and not spoilt. Without the benefits, this product has no value in the market. The actual product of Nokia which includes the core product represents the consumer most basic expectations of a product or service. It is here that basic and identifiable differences between dealers begin to surface. For example, in order to meet expectations of the actual product Nokia has created the product so that consumers have fully understanding of. In the second picture above, it tells that consumers can drag and drop the things that they wan onto the computer using the Nokia cell phone as a mouse. For example, when purchasing this particular device it is also important that a consumer consider the style of the device, the choice of applications, operational software and other extras. Lastly, the augmented products of Nokia, can be define as a bundle for a specific product or service that the consumers expect. For example, the augmentations for a Nokia product may include an extensive warranty and product support package. But it also comes with a disadvantage like differentiating features and consumer needs or wants. Plus such augmentations are not always successful, particularly when its faced in reality majority does not like it because it haves too many hardware or it could also mean that it is too complicated and not user friendly at all. Another reason is that Nokia cell phone could have lots of functions that users find it very difficult to use and instead prefer a less sophisticated cell phone. Hence, consumers should be very careful in choosing the right product to avoid regrets and dissatisfactory results. (Branding, Packaging, Warranties and Customer Service) Nokia branding has been recognize worldwide in today world, Nokia branding strategy involves or shall I say Nokia Group the Finland based manufacturer of mobile has been steadily working on the brand name. Its effectiveness and efficiency has even knock off mobile producer Motorola for the number 1 spot. Nokia has even succeeded in lending their personality and not even give out them names. Not to mention, there are three degrees of brand loyalty which includes recognition, preference and insistence. Brand recognition occurs when consumers see that Nokia exists and views it as an alternative purchase if the preferred brand is unavailable. For example, the Nokia branding strategy proves that its brand can be intangible, including ideas and places. Whereas, brand preference is a stronger degree of brand loyalty and brand insistence occurs when a consumer wants a specific brand like Nokia and will accept no substitute and is willing to spend a great deal of time and effort to acquire it . (Nokia packaging) The picture shows the packaging of Nokia cell phones, packaging functions are manufacture from Nokia on factory and company which is located in Finland. Its purpose is to provide protection from any damages to the cell phone. Another function of this packaging is to offer convenience to consumers and also dealers. For example, the manual guide and installation is provided in the package when consumers buy the cell phone. Not to mention, cable memory card and battery are also put into the box for protection and its also easier to manage rather than splitting them and costing of the outcome is also not cheap. A third function of packaging is also to promote the product by explaining the details of the cell phones like the features, benefits and image to the consumer. Nokia warranties usually include 24 months for the mobile device, twelve months for accessories (whether included in the mobile device sales package or sold separately). Six months for the batteries, chargers, headset and so on and a ninety days period for the replacement, and the repairing of any other items. Lastly, the Nokia Customer Service is usually directed at their website, this is to ensure that consumers do not get the wrong idea and will ask question when is necessary. Consumers can always go to the Nokia website and ask question regarding their cell phone and get feedback from the Nokia Company. Also, remember to ask questions only related to Nokia else questions that do not regard the specific request will most probably be ignored. Also, instead of email-ing those consumers can give Nokia a call also if they find that email is a slow process of having questions being answer slowly. Nokia deserves the right to help those in need of their assistance and requirements. Nokia customer care line is usually the form or means of communicating and getting answers quickly then email. D. Distribution Nokia distribution channels would involve activities that make products available to consumers when and where they want to purchase them. For example, Nokia Corporation has signed with VoIP service of Vyke AS, Mobile IP under the terms of distributing their cell phones or shall I say their products worldwide. This in turns also helps VoIP service of Vyke AS, Mobile IP gain profit and help raise their reputation to be expertise. The ways that consumers can obtain the product is by finding its location of the whereabouts of the Nokia retailer, as for the service of the product consumers can visit the Nokia website for more details and information regarding it. Other channels include TESSCO technologies; to expand the distribution Nokia has selected this particular company to leverage its customer network and superior supply chain management capabilities to open new distribution channels for Nokia cell phone original accessories. Lastly Nokia brilliant strategy is to have its products at the right time and in convenient locations. In dealing with the TESSCO technologies and Vyke AS, it is vital that Nokia carefully plan and strategize their work plan and their workforce together. With these objectives in mind, Nokia will be able to succeed and make its product available to consumers through stores, mail order, catalogues and website ordering. Nowadays, ordering and buying online is one of the common things in consumers. But what is more surprising is how Nokia can achieve it by supplying all the products and in time. The basic strategy of Nokia is to be present in all price ranges. This strategic plan helps them by attracting consumers from around the world to buy their product, for example like the Nokia Smartphone N97 has sold 500,000 since its launch in June. E. Promotion http://www.youtube.com/watch?v=SbxyLnwFSvI http://www.facebook.com/#!/nokia http://blogs.nokia.com/ There are four possible elements of a promotion mix which are advertising, personal selling, public relations and sales promotion. As you can see in the video above you, this is the advertisement of Nokia product n900. We can conclude that advertising is a paid non-personal communication about an organization and its products transmitted to a target audience through mass media like the video shown above. Advertising on YouTube also helps consumers to see and review the specifications of the product that they might consider buying it. Not to mention, Nokia nowadays has been so popular that advertising on the social network call Facebook has even pop out. Consumers who have an account with Facebook can also see the ongoing promotions that Nokia has produce. As for the blogs, Nokia has created a website that helps consumers read about the featured articles and helps them gain knowledge about Nokia particular products. Whereas, for personal selling Nokia would probably be paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation. Personal selling also consists of three types of communication for Nokia, which are the kinesics communication, proxemic communication, and tactile communication. Kinesics communications are usually movement from the head, eyes, arms hands, legs and body. Nokia form of proxemic communication is by communicating in the physical distance like face to face. For example, a consumer may be displaying

Essay --

Although Eichendorff’s story displays religious elements, the pious facets take on a different form than in Psyche. In â€Å"The Marble Statue†, Sunday remains a holy day where evil subsides. God and Satan manifest into the metaphysical through characters, settings, and motifs. Fortunato is a pure character directing Florio towards the path of the righteous man while Donati is a sinister man leading the boy into temptation. The seductress is the embodiment of evil while Bianca is the good. The aspect of religion is demonstrated in a more direct manner in Psyche. The artist abandons a life of art to become a brethren of the covenant where it is proclaimed the Goddess of Art is â€Å"a witch who carries towards vanity, towards earthly pleasure†. The good and evil is left to interpretation in â€Å"The Marble Statue† while religion in Andersen's tales contains a straightforward portrayal of faith and sin. Florio and the artist are guilty of violating the same deadly sin: Socordia, or sloth. While sloth has been characterized as physical laziness, an emphasis is placed on spiritual apathy. It is related to melancholy and considered as â€Å"willful refusal to enjoy goodness of God†. Fortunato tells Florio â€Å"There are too many nice, gentle young people, particularly ones in love, who are determined to be unhappy. . .get out into God’s fresh morning air† and if the problem is not solved then it must be the â€Å"devils work†(Eichendorff 145). By the 17th century, the Christian cardinal sin of sloth was defined as the failure to apply one's talents and failing to do what one should. By this definition, the evil is within the young artist as he abstains from utilizing his ability. His old friend Angelo reveals this by exclaiming, â€Å"Why you have sinned against god ... ...has seen her before. The relationships the two protagonist have with those around them can somewhat be mirrored. Their closest companions are the voice of reason. As the young artist is about to smash his marble statue into a thousand pieces his friend Angelo holds him back calling him crazy. His friend sees the talent God has blessed the artist with and is frustrated as his lack of ambition to let the world see his creation. Even after the monotonous years passed of the young artists life, Angelo scorns him for throwing away his gift. Florio’s guiding light is his friend Fortunato. He introduces him to Bianca and bids he go out to pray. When Florio is spending his last moments with the seductress, he runs out of the castle and is saved by Fortunato’s music playing in the distance. The two companions in each story try to help the men recognize their true potentional.

Relationship Between Ambient Airborne Fungal Levels and Meteorological

Total Spore Trap Sampling Method The spore trap method is used due to the ability to immediately identify a large spectrum of the majority of fungal spores within the air. This method is able to identify species that are unable to culture well or those that are no longer viable, but present. Alternatively within the industry there is not a consensus on the method. Downfalls include the difficulty of identifying some mold spores and there is no differentiation between non-viable and viable spores. For example, the lab analysis of Penicillium and Aspergillus is reported together due to the inability to differentiate between the two, therefore are categorized as Penicillium/Aspergillus types (Clean Air Labs, 2007). This would be an issue if trying to model either through use of the spore trap method. The spore trap method also lacks to ability to determine mold spore viability, which could be useful in determining which mold spores are able to grow when placed in the right environment (Emlab, 2011). Overall the method is questionable for industry when used alone as a method to classify and determine indoor mold problems. For the purposes of creating models based on meteorological data, those issues seem to be irrelevant if the appropriate fungus is selected for comparison. Sampling Technique Total Spore Trap sampling occurs through use of air pump with cassette. The air is pulled through the cassette and trapped on a slide, which is analyzed by a laboratory. The lab with read a count the total number of fungal spores in a small area and multiplied to determine a total spore count. This process is very quick and cost effective, but can only be used as a guide, with all reported numbers representing an estimation of the total sp... ...ions of Cladosporium spp. and Alternaria spp. spores in Zagreb (Croatia) and effects of some meteorologicial factors. Annals of Agricultural and Environmental Medicine , 303-307. Recio, M., Trigo, M. d., Docampo, S., Melgar, M., Garcia-Sanchez, J., Bootello, L., et al. (2011). Analysis of the predicting variables for daily and weekly fluctuations of two airborne fungal spores: Alternaria and Cladosporium. International Journal of Bioeteorology . Smith, G. (1990). Sampling and identifying allergenic pollens and molds. San Antonio: Blewstone Press. Trout, C., & Levetin, E. (2001). Correlation of spring spore concentrations and meteorological conditions in Tulsa, Oklahoma. International Journal of Biometeorology , 64-74. Whittaker, C. (n.d.). A rationale for collecting viable and non-viable samples for airborne fungi. Retrieved from Environmental Solutions Group.

Much Ado About Nothing Essay -- essays research papers

	Much Ado About Nothing is a play that centers around the question and battle between deception and reality. One first notices of the image of deception as we witness the masking and unmasking at the masquerade. In the play, most overhear discussions are deceptions. It is through eavesdropping that we see the true battle between deception and reality as we look at the subplots of Benedick and Beatrice, Hero and Claudio, as well as the comedy of Dogberry and his crew. 	 The relationship between Benedick and Beatrice is one manufactured completely through deception on the behalf of their friends. Though the plot to unite them was planned, many of the problems that arose were because of things that were overheard accidentally or on purpose. In Act II, Scene 3 Benedick is deceived into thinking that Beatrice loves him because of the speech in the garden between Leonato, Claudio, and Don Pedro. Beatrice is sent to fetch Benedick for dinner, and Benedick notes "some marks of love in her," and he decides to take pity upon her and return her love. In Act III, Scene 1 Beatrice is deceived as she overhears Hero and Ursula talk of Benedick's affection for her. Beatrice then decides to allow herself to be tamed by Benedick's "loving hand," and return his love. Beatrice and Benedick re made to fall in love through the deception of those around them, and ironically find happiness more readily than Claudio and Hero. 	The relationship between Clau...

The Art of Negotiation. Qualities of a Good Negotiator

The art of negotiation. Qualities of a good negotiator. Good negotiation is an important part of every business. If you are a good negotiator, you can be very successful in running a business. Excellent negotiation skills can allow you, for example, to persuade your rivals into making an alliance with your company or into working with you on a new deal. It will help you to discuss moot () points of business with your competitors, direction, subordinates() and so on. So, which skills can help you to be an unbeaten negotiator? In my opinion, the most important thing is to be a good listener.Never interrupt your opponent. You should be patient and cool, especially when you are in the middle of a conflict. Remaining calm is a very useful quality in people who take part in the negotiation process. In particular, when you are personally attacked or when you are in stressful situations. You have to identify and analyse the most important issues carefully, but quickly. You should understand that at the end of the negotiation both sides can win. I think compromise is as good as victory. If you win in a negotiation, you will realize that others have needs. In my opinion, we take part in negotiations every day.For example, when we discuss with our parents the possibility of going out at night. As for me, I am not a very good negotiator. It is the result of my personal psychological qualities. I am very emotional and it is very hard for me to stay calm in the middle of a conflict. But I can’t say that I’m an unsuccessful negotiator. For example, recently my friend had an argument with her boyfriend. I talked with them separately and found out the cause of the argument. They had just misunderstood each other. So I persuaded them to talk to each other in a calm atmosphere. It proved my success as a negotiator.